Wedding Photography is no joke and with the growing crowd as well as competition, it’s tough to stand out with your work. However, the work gets doubled if you are planning to shift your side gig to the main Wedding Photography Business in India.
If you are a photographer or planning to jump into this profession, you are at the right place. Here we are going to talk about the frequently asked questions and clear some misconceptions about Wedding Photography Business in India.
Let’s get started:
Declutter Your Mind
Break the bubble of your thoughts! First of all, don’t jump into any work without planning and even if you do, then it is called for ruin. This Business does not get along with luck.
Write down your short-term goals; from day to day and month to month. Writing down will help you declutter your thoughts about the work and plans that are possible practically.
Use The Right Tools
“A camera is just a tool, it’s the perspective of a cameraperson that gets captured.” However, if you don’t have the tools or gears for professional photography, it’s nearly impossible to fulfill the client’s requirements.
Before jumping into this profession, you must have worked with professionals and you have had come across the gear and additional tools used by them to capture the live moments of any function.
➤ The foremost thing would be a camera and full-frame cameras provide bigger and better pixels, and high resolution.
➤ The basic focal lengths for lenses are wide 16-20mm, for portraits get 35-50 mm, and for tele or zoom lenses get 70-200mm for photography.
➤ Get a stable tripod and lighting stand. Add-ons like on-camera flash and triggers for off-camera lighting work.
➤ A good quality bag to keep your camera safe, batteries, and of course a memory card on which your data gets collected.
➤ Last but not least, the magic tools; editing software such as Adobe Photoshop, Lightroom, for editing photographs.
Build Your Portfolio
Your portfolio can get you the work you want, so spend some time building it. For a good Wedding Photography Business portfolio, it requires various things listed below:
1. Learn, work, and get experienced! There’s no shortcut. If you are a newbie, try to work for your family or friends, get out of your comfort zone, and wander for a while to capture moments. Always remember, that quality is considered over quantity.
2. Get Online! If you are not online what’s the point of your Wedding Photography Business portfolio. Social media is a blessing for working professionals or small businesses. Almost every business is online these days and even clients search online due to budget issues.
3. Work with any professional wedding photographer who allows you to use the done work in your portfolio. Collect a few well-edited photographs and add them to your portfolio.
4. Do your research and collect data on wedding venues and event companies and contact them. Make sure to present yourself in a good manner so they are willing to collaborate with you. In most cases, you’ll get the contract as many companies are ready to get an extra commission.
5. Since the wedding business is on the upsurge, the leading Wedding Photography Business requires quality photographs for their website or social media platforms, you can sell them your pictures accordingly.
Marketing of Wedding Photography Business
Word of Mouth Marketing (WOM) is secondary only when your work speaks louder. It is done by your clients and their experience and satisfaction with your service. But first, get your customers.
#MarketingRule Don’t push people to where you want to be; meet them where they are; ONLINE. Nowadays every business is online but the point is how much you stay active on it. The first rule of online marketing is to stay active and engage with your audience.
There is a lot on the plate when you are thinking about Wedding Photography Business in India. Photographers often get overwhelmed with it when there are a lot of tasks. From getting clients, handling social media marketing, to working on wedding projects, the post-editing work, and delivering the precious work to the client.
So, let’s divide it systematically so that you can save time as well:
– Pre-booking stage
This phase includes the time when your Wedding Photography Business is lined up with inquiries. The inquiries can be from any platform, be it references, emails, phone calls, or DMs on social media.
*One of the most common mistakes here is the photographers don’t track their emails for days and lost some golden opportunities. Remember, to get notified of each and every email. (I know it’s hectic with all spam ones but it’s rewarding)
Always reply within 24 hours or less because you need the work to build your business. Draft your basic information and services you provide in advance for email or DM so that you reply as soon as possible.
Lastly, take a gentle follow-up with your potential customers so that they’ll know you are interested.
Extra tip: Always ask the potential client about the venue so you can get an idea of the budget at least. This will help you pre-plan the budget of the service only if possible.
– Booked Stage
You’ve reached your goal but the work is not even started yet. Get ready with your checklist of all the tools and gears required for shooting wedding photography.
Prepare an official contract and make sure to the customer signs it on time. Always ask the client to deposit the half amount in your account as per business norms. Generally, if there’s any trip included during the wedding photography project, the client bears the amount of it as well as the food cost and stay.
– Submission Stage
Branding of Your Wedding Photography Business in India
Branding of your service is the key tool for your business to grow. There are three main reasons for ‘why to brand’?
➢ It helps you and your business to distinguish from other competitors in the market i.e., it’s your identity.
➢ It will help your customers to connect with you emotionally and give them an idea of what to expect from your service.
➢ Branding makes your service reliable for clients.
How to strategize branding?
If you are a newbie in Wedding Photography Business in India then you can always rely on self-branding or the right use of social media platforms. Make your handle impressive for the consumer. Look for leads on wedding websites, most of them are free. Make your experience visible to the people virtually.
In India, the wedding photography business is booming but the results are not always in favor. It is important to know your target audience. The budget is going to be customizable as the needs of every client is different. However, the rough estimate and bare minimum would be around INR 30,000 and it can go up to INR 1,50,000.
YOMO; you only marry once so it’s not a bad idea to capture the beautiful moments and make them memorable. Your partner, as well as both families, will cherish them forever.
Well, to set up a Wedding Photography Business in India is itself quite expensive. From camera to different gears and software to edit the pictures along with video are pricey. It’s true that the wedding cost will get fancy however, you can’t take a chance with wedding pictures for a few bucks.