If you are a business owner, then you probably know how important marketing is, for any business or brand. Marketing is a field of constant innovations. New techniques and ideas in marketing keep coming. The latest technique of marketing which is making its place today is Drone Marketing. But the real question that arises is- what is the future of drones in marketing?
People keep trying to create new and unique marketing strategies for their brands. Some of these strategies succeed and the business witnesses great improvement. On the other hand, some marketing strategies do not work well and eventually result in a waste of time and money. In today’s era of digital marketing and virtual advertising, a brand needs to stand out with its unique marketing.
The future of drones in the markets
Now that we are talking about Drones in marketing, there are a lot of things that we need to think about, only then can we know the future of drones. First, we need to know what is Drone technology?
Basically, a drone is an aerial vehicle that can be remotely controlled and fly autonomously, that is without a real human on it, through software-controlled flight plans.
The way drones are being used in the present can already help us in depicting the future of drones. Though drones have their own few drawbacks, the benefits that can be derived from drones are way more than that. Industries like agriculture, real estate, oil and gas, construction, motion and tourism have already started using drones for marketing and advertising, and why won’t they? Drones provide a wide scope in which various industries can have its benefits. Also, it can be said that future uses of drones are only going to increase.
Source: Pexels
Why should you use it?
The list can get really long if we talk about what uses can Drones serve us with. The most important reason behind going for a drone is that they are the latest technology and the future of drones is surely bright in marketing. In no time, drones are going to make such a space for themselves in the market that a business which does not use drones will be left behind, and here’s why. If you opt for drone marketing now, your brand would easily stand out of the competition and you would also easily grab the attention of your potential customers.
Drones are a great way to enhance your existing marketing techniques and ideas. Using drones in your Explainer videos and photographs can help you catch the viewer’s eye in no time. You will be able to create better content for promoting your business. When you use a drone for creating videos and for photography, it completely changes the perspective of the visuals. Different types of Drones are available in the market for fulfilling various needs of businesses. No matter which kind of business you are, there is a drone made for you according to your needs.
Drones can be a great source to collect various kinds of data. The most common aim drones are used for is to collect visual data. Drones are flown to collect visuals for industrial purpose as well as to get a beautiful bird-eye view of events and venues. Thermal data is also collected by drones by some industries. Big industries also use drones for mapping and observing the progress of certain outdoor construction projects. There are many more ways in which drones can be used.
Source: Pexels
How to begin?
It is always easy to decide whether or not to use drones for the purpose of marketing. If one decides to use this technology, only then the real situation of dilemma arrives. There are many factors to look upon after deciding on using drones. Which type of drone to use, how to use it, your ultimate goal of using a drone and many more things have to be decided. Are you confused about making these decisions? worry not! Here we have got you all the required information that you should have about Drones.
There are many great uses of drones, according to your needs and your budget, you can choose any of the various drones available in the market. The two main types of drones that are specifically used by businesses are Video drones and Commercial drones.
Drones are usually piloted in two ways, either by visually observing the drone or by First Person View (FPV). Video Drones are usually available with FPV. In an FPV, the visuals that the drone records up in the sky are transmitted by radio to a personal video display on the ground in the form of a screen or video goggles. Video drones come in wide ranges with simple to advanced technology. If you feel that you would need a drone for frequent use, then you can also buy one of these Video drones if it fits in your budget.
Video drones can be used mainly for collecting visual data. Other industries which use drones usually prefer Commercial Drones. Industries like agriculture, construction, chemicals, use these drones. Mapping and surveying of large pieces of land are done by commercial drones. Also, industries use commercial drones for inspection in their factories. Many industries which are financially doing well have replaced human inspectors with drones.
However, both video and commercial drones can be replaced with each other for collecting data, but both work the best in their own specific areas. Other than these drones, there are also many Small drones available in the market. These small drones use small and light-weighted cameras. One of the most common and cheap small drones available in the market is a Multi-rotor drone. They are easy to use and are able to be operated in a confined area. However, their small size also brings some downsides with it. As they are small in size, the time they fly in the sky is less too. These drones can only fly for 20-30 minutes in one go. The distance they cover and their speed is limited. Although they can be used efficiently if one doesn’t have much use of a drone.
Source: Pexels
How much does a drone cost?
Now that we have discussed the major uses of drones, you probably know the future of drones in marketing. Some businesses prefer buying a cost-effective drone for frequent uses. However, buying drones may not be a great idea if you do not know how it works. Skills and knowledge of the technical aspects are needed to use a drone. Also, it takes practise to specialise in using one. If you have your practise and knowledge about drones, only then can it be beneficial to buy a drone. Drones vary in a wide range of prices depending on their type and usage. You may find a drone starting from Rs. 3000 and can go up to 1.5 lakhs depending on whether or not they have a camera, their type and their uses.
Source: Pexels
Drone marketing is a fresh term right now. Many people are yet not aware of what it means and how crucial it is. The unaware people still have this question- ‘How will drones affect the future?’ Well, if you do the drone market analysis now, you will find that the drone industry is growing at a very rapid pace. From providing better customer services to easy inspection in complex areas, drones are helping almost every industry. The tremendous future of drones will surely help every business, whether big or small in growing. So we can say it is better for every business to adopt this technology when it’s fresh in the market. Using this technology now itself will grab the viewer’s eye instantly and help your business in making its name globally as well as locally.
Even if you are not planning on buying a drone, you still know what is going to be the future of drones in every field. So, are you thinking of using drones for future marketing? Stop right here! Keywits is the one-stop destination for all your needs. We have a team of experts in Aerial photography and videography. Get the best usage of Drone technology for your business here, at Keywits. Let your business fly high with us at the best rates!
FAQ's
01.
DOES KEYWITS HAVE EXPERTISE IN DRONE TECHNOLOGY?
Keywits has a professional team of experts in drone technology. They specialize in drone survey and mapping and aerial photography. You can contact them on WhatsApp through their website and get everything done with complete professionalism.
02.
CAN KEYWITS HELP ME WITH MARKETING THROUGH DRONE AND OTHER MEDIUMS?
At Keywits, you will be offered with a wide range of services. You can get your different kinds of advertising and marketing tasks done easily with their assistance. They have expertise in drone marketing and digital marketing and have all the e-commerce solutions that your business needs.
03.
DOES KEYWITS PROVIDE ONLY MARKETING AND ADVERTISING SERVICES?
Along with a vast range of marketing and advertising services, Keywits also offer a wide range of photography services. From e-commerce solutions to e-commerce photography, they have expertise in all of it. They also specialise in designing and editing of visual content. Keywits can be the one-stop destination that your business needs
04.
HOW CAN I CONTACT AND GET ASSISTANCE FROM KEYWITS?
You can contact Keywits by going to their website. They are also present on various social media platforms including Instagram, Facebook and Linkedin. So you can also get in contact with them through their social media pages and get their assistance with the best rates.
